Super Bowl XLVIII made history as the first Super Bowl to played outdoors in a cold-weather city.
The Game between the Seattle Seahawks and the Denver Broncos was played on February 2nd, 2014, with the Seahawks taking the victory 43 - 8, marking the third highest winning margin in Super Bowl history.
Super Bowl XLVIII was watched by an estimated 111.5 million people, making it the most viewed television program in U.S. history. 115.3 million people tuned in for the Pepsi Halftime Show featuring Bruno Mars, making it the most watched Halftime performance in history.
The NY/NJ Super Bowl Host Committee (SBHC) was formed in 2011 to create a memorable Super Bowl for all – residents, visitors, businesses, the National Football League and its owners, along with many supporters and donors, and to establish the New Jersey and New York region as THE place to go for all big events.
Super Bowl XLVIII was a huge success:
- XLVIII Super Bowl the most watched television show in U.S. history
- Drew 21% more credentialed media than ever before
- Garnered unprecedented support from the region’s corporate and citizen populations with a record number of high level sponsors to the Super Bowl Host Company
The NY/NJ Super Bowl Host Committee helped enable this success in numerous ways:
- Supported the NFL in creating Super Bowl Boulevard which drew an estimated 1.5MM people over 40 hours of programming during a four day period
- Staged the first-ever Kick-Off Spectacular featuring a live televised concert and fireworks display at Jersey City’s Liberty State Park on Monday of Super Bowl Week
- Raised over $13MM in partnership with the Snowflake Youth Foundation, supporting over 75 projects focused on the Region’s youth. We estimate the projects will impact 60,000 young people per year and leave an impact for decades to come.
- Created the first ever “Join the Huddle” Mobile Tour which covered 2,700 miles; made 55 stops throughout New Jersey, New York City and lower Westchester County and drew over 250,000
- Created the Super Community Blood Drive resulting in blood drives where 420,000 pints of blood were donated
- Via the Super Community Coat Drive collected 117,000 coats for those in need
- Planted Over 27,000 trees in 15 counties across New York City and New Jersey in partnership with the NFL
- Helped to make 80,000+ guests more comfortable at the MetLife Stadium on Super Bowl Sunday via an extensive joint NFL and SBHC undertaking known as the “Warm Welcome Program” which provided products and services for fans
- Engaged approximately 8,000 volunteers, wearing very distinctive uniforms, covering 16,000 shifts, greeting and welcoming guests at airports, hotels, transportation hubs and street corners
Following a few months of wrap-up work, the Super Bowl the Host Committee was disbanded.
The NY/NJ Snowflake Youth Foundation is a 501(c)(3) charity (EIN# 46-0633162) created as the philanthropic initiative of the NY/NJ Super Bowl Host Committee. Its mission was to harness the excitement of Super Bowl XLVIII in order to raise money for charity and to leave a significant and lasting legacy for our region. The Foundation, along with its partner organizations, including the National Football League (NFL) Foundation, raised more than $13 million to support over 75 projects which improved after-school facilities and community programs in New York and New Jersey communities.
The arrival of the nation's biggest sporting event was not only a tremendous boost for football fans, local businesses, and our regional economy, but it also provided an opportunity to make a real difference and impact on the lives of our youth.